ALICE Report

United Way of Marathon County uses data, including the Wisconsin ALICE Report, to determine community needs and make investment decisions. ALICE is an acronym for Asset Limited, Income Constrained, Employed. ALICE households earn more than the Federal Poverty Level (FPL), but less than the state’s basic cost of living. The report calls this the ALICE Threshold. In total, 600,626 of Wisconsin households (~26%) are ALICE, while another 271,935 (~12%) earn below the FPL. Thirty-eight percent of Wisconsin’s 2.3 million households struggle to afford basic needs like housing, childcare, food and transportation. We support evidence based programs with measurable outcomes so you can have confidence in your investment in United Way.